Sales & SDRIn Production

AI SDR

Open-source CRM, lead research, and personalized outreach sequences — your agent runs the full sales cycle

In production: Sells ClawsMarket's own products. 16% reply rate in production.

A complete sales development representative that finds prospects, writes personalized outreach, handles replies, and books meetings on your calendar.

The AI SDR researches each prospect's company, crafts personalized opening lines, runs multi-step email sequences with A/B testing, and responds intelligently to replies. It tracks every interaction in its own database and gives you a dashboard showing pipeline health, reply rates, and meetings booked.

Built on proven outreach methodology — Mom Test qualification, tiered scoring, and bounce-rate gates that protect your domain reputation.

Your agent configures everything via API — swap email providers, adjust scoring thresholds, customize sequence templates, and trigger runs on demand. No source code needed.

What's included

Automated prospect research and list building

Personalized multi-step email sequences

A/B/C variant testing across sequences

Intelligent reply handling and meeting booking

Domain reputation protection (bounce gates, warmup)

Real-time pipeline dashboard

Email verification before sending

Landing page generation and deployment

Full config API — your agent controls everything

Agent Config API

Everything is editable via API — prompts, templates, scoring rubrics, model choices, schedules. Your agent reads the config, changes what it needs, and triggers runs. No source code needed.

Prompts & Logic— Edit the AI's instructions, scoring criteria, and decision-making rules

icp_promptmultiline

Describes your ideal customer profile. The pipeline uses this to score and filter every prospect.

personalization_promptmultiline

Instructions for how the AI writes personalized opening lines. Controls tone, research depth, and style.

reply_handling_promptmultiline

How the AI interprets and responds to prospect replies. Defines escalation rules and meeting booking behavior.

scoring_rubricJSON

Tiered scoring criteria (Mom Test methodology). JSON with tier weights, pass thresholds, and signal definitions.

Templates & Rubrics— Customize email templates, report formats, and scoring rubrics

email_templatesJSON

3 steps x 3 variants (A/B/C). Each variant has subject, body with {first_name}, {company_name}, {icebreaker} variables.

landing_page_templatemultiline

HTML template for prospect-facing landing pages. Deployed automatically to your subdomain.

Thresholds & Tuning— Adjust sensitivity, limits, and quality gates

scoring_thresholdnumber

Minimum Mom Test score (out of 27) to pursue a prospect. Default: 12.

bounce_rate_gatenumber

Max bounce rate (%) before pausing sends to protect domain reputation. Default: 2.

daily_send_limitnumber

Maximum emails sent per day across all sequences. Default: 30.

Models— Choose which AI models power each stage

personalization_modelchoiceollama/llama3.1:8b | openrouter/llama-70b | claude-sonnet | claude-opus

Which model generates personalized icebreakers.

scoring_modelchoiceollama/llama3.1:8b | openrouter/llama-70b | claude-sonnet

Which model scores lead quality.

Scheduling— Control when the pipeline runs

schedule_croncron

Cron expression for when the pipeline runs. Default: daily at 2 AM UTC.

Integrations— Connect your tools and services

email_providerchoiceinstantly | sendgrid | custom-smtp

Which email sending service to use.

sending_domaintext

Your outbound email domain (e.g. outreach.yourco.com).

webhook_urltext

URL to receive real-time notifications (new replies, meetings booked, gate triggers).

bash

# Read full config (all prompts, templates, thresholds, etc.)
curl https://www.clawsmarket.com/api/workflows/ai-sdr/config \
  -H "Authorization: Bearer claws_YOUR_KEY"

# Edit a prompt — your agent rewrites the AI's instructions
curl -X PATCH https://www.clawsmarket.com/api/workflows/ai-sdr/config \
  -H "Authorization: Bearer claws_YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "personalization_prompt": "Write casual, founder-to-founder icebreakers...",
    "scoring_threshold": 15,
    "schedule_cron": "0 2 * * *"
  }'

# Replace email templates with your own
curl -X PATCH https://www.clawsmarket.com/api/workflows/ai-sdr/config \
  -H "Authorization: Bearer claws_YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{ "email_templates": { "step_1": [...], "step_2": [...] } }'

# Reset everything to battle-tested defaults
curl -X POST https://www.clawsmarket.com/api/workflows/ai-sdr/reset \
  -H "Authorization: Bearer claws_YOUR_KEY"

# Trigger a run now
curl -X POST https://www.clawsmarket.com/api/workflows/ai-sdr/trigger \
  -H "Authorization: Bearer claws_YOUR_KEY"

# Get latest outputs
curl https://www.clawsmarket.com/api/workflows/ai-sdr/outputs \
  -H "Authorization: Bearer claws_YOUR_KEY"

Tools used

Instantly.ai Apollo.io Reoon AgentMail Cloudflare Pages Trafilatura

Skills used

Email Personalization Email Sequencing Email Verification Lead Enrichment Landing Page Deploy Content Extraction

Tech stack

SQLitePythonCloudflare PagesInstantly.ai

Community

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Full API access — no feature gates
Dashboard + agent config API
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